● BRAND & CREATIVE LEAD

After years of agency hustle, I moved in-house to B2B marketing teams, where design meets data, strategy, and a whole new language of abbreviations.

Marketing Designer

I design with one foot in branding and the other in marketing.
The goal isn’t just to make things look polished, it’s to create work that people engage with, remember, and act on. I combine creative direction with performance thinking, using data, testing, and a healthy amount of curiosity to figure out what actually moves the needle.

Brand maintenance & refreshment

A strong brand is a living system. As businesses grow, I help evolve their visual identity. Refining what works, improving what doesn’t, and keeping everything consistent and relevant over time. It’s one of the parts of the job I enjoy the most—bringing clarity, elevating the brand, and often doing it more efficiently than relying on external agencies.

AI, AI, AI and more AI

Yes, I use it too. ChatGPT, Claude, Midjourney, Krea, agents, LLMs, whatever’s next. In the right hands, it’s a powerful tool. It helps me explore faster, iterate more, and push ideas further. But good work still needs a brain behind it. Strong ideas, taste, and direction don’t magically appear because you wrote a clever prompt. Did I use AI to write this? Maybe.

• MY WAY OF WORKING

No big ego, no drama

I just focuse on doing great work together.

I like commitment, clear communication, and teams that care about quality. I work best in environments built on trust, ownership, and a healthy level of autonomy. Give me context, direction, and space to think, and I’ll figure out the rest.

My current manager once described me as “the glue of the team,” which honestly makes sense. A big part of what I naturally do is connect the dots between brand, marketing, sales and product, and the people trying to keep all of it moving forward.

I value focus, organization, and systems that help creative work scale without everything dissolving into chaos three months later.

Also, I might call you patato at some point.

Work Experience

  • At Foleon, I lead the brand and creative direction across marketing, web, campaigns, and digital experiences. Over the past years, I’ve rebuilt and evolved much of the brand system from the ground up, shaping a more scalable and consistent identity across every touchpoint.

    A big part of my role is connecting brand, growth, and product storytelling in a way that actually feels cohesive. That includes leading the website direction, developing lead-generation campaigns, supporting expansion initiatives, and making sure the brand keeps evolving alongside the company.

    We move fast. On average, we ship 2–3 campaigns per month across multiple channels, so building scalable systems and efficient workflows became just as important as the creative itself.

    Which, conveniently, is exactly the kind of challenge I enjoy.

  • Ensure consistent brand identity across all channels with high-quality, platform-ready designs while collaborating with designers and developers to create user-friendly websites that drive conversions.

    Design impactful marketing campaigns aligned with brand objectives and work cross-functionally with product, sales, CS, and development teams to align and enhance design projects.

  • Assist in creating marketing campaigns, adhering to branding guidelines, and developing internal communication designs.

    Optimize the website for a smooth user experience while establishing Design Systems to support scalability, and create branding guidelines that ensure consistent visual identity and messaging.

  • Create strategies to build brand identity and design engaging websites for diverse clients. Develop comprehensive strategies that effectively establish a strong brand identity, while also designing user-friendly and visually engaging websites tailored to meet the unique needs of a diverse range of clients.

  • Create social media campaigns, develop targeted landing pages, design packaging illustrations, and execute photography manipulation for local and international clients, including Philips, FrieslandCampina, and Bol.com.

  • Provide brand and visual identities, interior concepts, product and packaging design, websites, digital innovation, and advertising and communication campaigns for clients such as Royal Flora Holland, Vrije Universiteit, De Nederlandsche Bank, C&A, Philips Research, and Nederlands Kamerkoor.