Creative Design Lead

After years of agency hustle, I transitioned in-house to B2B marketing teams, where design meets data and strategy.

Marketing Designer

I’m a marketing-focused visual designer who blends creativity with performance. I design digital assets built to convert across the funnel, using A/B testing and KPIs to ensure every design decision contributes to ROI.

Brand maintenance & refreshment

A strong brand is a living system. As businesses grow and change, I help evolve their visual identities with intention—refining rather than reinventing, while preserving consistency, recognition, and relevance over time.

Effective collaboration

Great design depends on clear communication. I work cross-functionally in startup and scale-up environments, anticipating stakeholder needs, aligning early, and navigating complexity with clarity and empathy—because collaboration is as critical as craft.

My life outside of work

I used to have a life outside of work, but now my time off is managed by two tiny humans who specialize in high-volume noise production, nonstop demands, and a total disregard for personal space. Sometimes I get sticky kisses, beautiful laughter, chaos, and the occasional moment of peace.