Creative Design Lead
After starting my career in design agencies, I shifted to becoming an in-house designer for B2B companies, finding that they can be more creative than traditional “creative studios.”
Marketing Designer
I’m a visual designer with strong marketing and sales insight, creating digital assets that look great and boost conversions. I use performance metrics to ensure projects meet aesthetic goals and drive business results.
Brand maintenance & refreshment
Brand guidelines evolve with the business. A strong visual identity endures yet adapts to changes like new positioning, product launches, or major shifts, continuously reflecting and reinforcing the brand.
Effective collaboration
Mastering design tools is vital, but without clear communication with stakeholders, it’s wasted. Project management, especially in startups and scale-ups, is key: anticipate needs, stay proactive, debrief often, and learn from past projects.
I also have a life outside of work
Over the years, I have appreciated slowing down and enjoying the small things in life. A morning walk in the park, the aroma of homemade pizza filling the house, a video call with my family on a Sunday afternoon, or staying up too late to finish a great book all bring me immense joy! Then I became a mum, and I don’t have time for any of that anymore.
