● BRAND & CREATIVE LEAD

After years of agency hustle, I moved in-house to B2B marketing teams, where design meets data, strategy, and a whole new language of abbreviations.

Marketing Designer

I design as a creative, I think like a marketer. I want people to click, convert, and drive revenue. Every decision is intentional, from the concept to the smallest detail, and backed by data, testing, and a clear understanding of what works. I’m not here to decorate, I’m here to make sure the work performs.

Brand maintenance & refreshment

A strong brand is a living system. As businesses grow, I help evolve their visual identity. Refining what works, improving what doesn’t, and keeping everything consistent and relevant over time. It’s one of the parts of the job I enjoy the most—bringing clarity, elevating the brand, and often doing it more efficiently than relying on external agencies.

AI, AI, AI and more AI

Yes, I use it too. ChatGPT, Claude, Midjourney, Krea, agents, LLMs, whatever’s next. In the right hands, it’s a powerful tool. It helps me explore faster, iterate more, and push ideas further. But good work still needs a brain behind it. Strong ideas, taste, and direction don’t come from prompts alone. Did I use AI to write this? Maybe.

• MY WAY OF WORKING

No big ego, no drama

I just focused on doing great work together. I like commitment, clear communication, and people who take their work seriously (but not themselves too seriously).

I work best in environments built on trust and ownership. Give me space and direction, and I’ll run with it.

I value focus, organization, and a way of working that’s sustainable in the long run.

Also, I might call you patato at some point.

Work Experience

  • At Foleon, I lead the brand direction, shaping our visual and strategic identity to support growth and engagement across all channels.

    My focus is on developing impactful marketing campaigns and a high-performing website that drive brand awareness, attract new leads, and support expansion efforts. This includes creating targeted lead-generation ads, executing expansion campaigns, and ensuring that all brand touchpoints align with our positioning and goals.

  • Ensure consistent brand identity across all channels with high-quality, platform-ready designs while collaborating with designers and developers to create user-friendly websites that drive conversions.

    Design impactful marketing campaigns aligned with brand objectives and work cross-functionally with product, sales, CS, and development teams to align and enhance design projects.

  • Assist in creating marketing campaigns, adhering to branding guidelines, and developing internal communication designs.

    Optimize the website for a smooth user experience while establishing Design Systems to support scalability, and create branding guidelines that ensure consistent visual identity and messaging.

  • Create strategies to build brand identity and design engaging websites for diverse clients. Develop comprehensive strategies that effectively establish a strong brand identity, while also designing user-friendly and visually engaging websites tailored to meet the unique needs of a diverse range of clients.

  • Create social media campaigns, develop targeted landing pages, design packaging illustrations, and execute photography manipulation for local and international clients, including Philips, FrieslandCampina, and Bol.com.

  • Provide brand and visual identities, interior concepts, product and packaging design, websites, digital innovation, and advertising and communication campaigns for clients such as Royal Flora Holland, Vrije Universiteit, De Nederlandsche Bank, C&A, Philips Research, and Nederlands Kamerkoor.

My life outside of work

I used to have a life outside of work. Now it’s managed by two tiny humans with strong opinions, endless energy, and zero respect for personal space. Being a mum made me better at my job. It taught me how to prioritize, handle pressure, and keep things moving no matter the chaos. When you’re used to juggling competing needs and constant interruptions, managing complex work becomes second nature. Honestly, work can feel like the most relaxing part of the day.