Creative Design Lead
After years of agency hustle, I transitioned in-house, and found that B2B marketing teams often have more room for true creativity than traditional studios.
When design meets data and strategy, great things take shape.
Marketing Designer
I’m basically a walking blend of UX, UI, and ROI, a visual designer who speaks fluent CTA, dreams in CPC, and gets way too excited about a solid CTR. I create digital assets that not only look great but convert across TOFU, MOFU, and everything in between. My process involves a healthy dose of A/B testing, relentless focus on KPIs, and the firm belief that every pixel should pull its weight toward that sweet, sweet ROI.
Brand maintenance & refreshment
A great brand isn’t something you set and forget, it’s a living system that grows with the business. As companies evolve through new products, markets, or messaging, their visual identity should evolve too. The goal isn’t to reinvent for the sake of novelty, but to refine, keeping the brand fresh, consistent, and unmistakably recognizable no matter how much it changes.
Effective collaboration
Mastering design tools is essential, but without clear communication, even the best visuals fall flat. In startups and scale-ups, project management means anticipating stakeholders needs, staying proactive, debriefing often, and learning from what worked and what didn’t.
And let’s be honest, every company has its share of politics. Navigating those dynamics with empathy and clarity is just as important as managing timelines or typography.
My life outside of work
I used to have a life outside of work, but now my time off is managed by two miniature bosses who specialize in high-volume noise production, nonstop demands, and a total disregard for personal boundaries. Sometimes I get sticky kisses, beautiful laughter, chaos, and the occasional moment of peace.
My days in the office are my relaxing days.
