Foleon Enterprise Campaign
For this ads campaign, we leaned into a bold creative direction that dramatizes the unique challenges of enterprise organizations. Because enterprises are so large and complex, issues that might seem minor in smaller companies can quickly spiral out of control, leading to high-stakes consequences. To bring this insight to life, we reimagined everyday enterprise content struggles as over-the-top action movie plots, expressed through a series of fake action movie posters.
As the creative lead, I shaped the concept and visual direction, ensuring the campaign balanced humor and drama while clearly resonating with enterprise audiences and highlighting the real impact of content chaos at scale.
Copywriter and idea: Clementine Jones
Instead of leaning on traditional visual clichés of AI, we've adopted a different approach.
By digitally inserting modern technology like laptops and phones into classic oil paintings, we create a visual metaphor that evokes the past and the present.
It's a deliberate commentary on how modern technology, and AI specifically, is a transformative force that's re-contextualizing our world.
It makes us reflect about the old way of working without AI, and the new way of working. Converting the old into the new. Old PDF into Foleon.
It reminds our audience that embracing new tech isn’t about being replaced, or letting go of what matters — it’s about mastering your craft in your time.